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What is digital advertising and when should I use it?

Digital ads sit alongside other organic (unpaid) search results or social media content and appear in a similar format, usually with text stating "ad" or "sponsored". Before deciding to use digital advertising, you should determine if organic options like website content or publishing organic content on EIT Food channels would serve your needs.


If you are require immediate results, want to reach new or very specific audiences, or have a clear conversion need (such as event registrations, report downloads etc), then digital advertising may be for you. 


The main advantage that digital advertising has over organic content is reach. You can reach far more people with advertising as well as targeting a specific audience.


How do I get started with digital advertising?

We are here to support you with your digital advertising, throughout the journey. From strategy, to planning, to KPI setting and analysing results, our team is here to help you to get the most from your advertising efforts. 


The key is to get in touch with us as soon as you believe an advertising campaign is necessary. Reach out to to us via this form and we will organize a kick-off meeting. If you plan to work with a new agency for your advertising campaign or this is your first time advertising, please review and share the documents below in preparation to the kick-off meeting. Please note that at least 4 weeks of lead time is necessary to ensure that account setup, analytics tracking and strategy review can take place before the expected start date.





How do I track my digital advertising?

As part of the setup process, we will build you a custom dashboard to track the progress and results of your ad campaign. We can work together to ensure that all data points you require are accessible on the dashboard.


How do I set up billing for my digital advertising?

If you have not run ads previously we will need to setup a form of payment on the ad account. Ideally we will utiise invoicing, but in some cases that may not be possible. In these instances, you will need a credit card to cover the advertising spend. We will help you through the setup process.


For any further questions linked to digital advertising, please contact us via our contact form.



This article was last reviewed in February 2025 and will be reviewed again in February 2026. 

If you have feedback on this article, do let us know. You can drop us a note via our contact form.