Social media channels are interactive digital platforms that facilitate the creation or sharing of information, content, ideas, interests and other forms of expression via virtual communities and networks. To find out how EIT Food uses social media, go to: What is social media and how does EIT Food use it?

In this article, you will find nine mini-videos with useful tips to help you use your personal social media channel in a professional way.

Which social media platforms should I be using?

There are hundreds of social media platforms out there, but they are not all created equally which means you do not need to put your professional content everywhere. Therefore, we recommend thinking about which channel is best for you.  

How do I increase my followers and boost engagement? 

Increasing your followers can add credibility to your channel, but it is more important to have the right kind of people following you who are completely engaged with your content. 

Top tips for making your personal social media channel professional 

Top tips for making your personal social media channel professional include:

  • Build your profile.

  • Be an expert and add value.

  • Always share relevant content, including EIT Food’s.

  • Be positive.

  • Share your values and interests.

  • Always proofread for spelling and grammar before hitting the publish/post button. 

  • Act responsibly. As soon as you act on EIT Food’s behalf by distributing information, you are upholding our image.

  • Be respectful. Be careful discussing things where emotions run high (e.g. politics and religion) and show respect for others’ opinions, always keeping it appropriate and polite. It is always best not to respond to negative comments. Never contribute anything that could be considered offensive.

  • Keep privacy in mind. Be sure to receive permission from individuals before naming them on social media. Keep in mind that for reasons of privacy or security some people may not want it publicly known that they are attending an event or activity.

  • Don’t violate company privacy or confidentiality. Never post confidential EIT Food, project or partner information or discuss internal strategies on social media. Be careful when taking and sharing photos and be sure that no compromising material is visible in the background. 

Why should I use Twitter?

Twitter is all about the conversation; it is real-time and can be used as a great networking tool. 

How do I set up a Twitter account?

How do I use a hashtag on Twitter?

How do I tweet at live events?

What should I post on Twitter?

Twitter is what we could call a micro-blog – a blog of very short entries – 280 characters to be precise. It forces you to be more concise and to the point and makes your statements stronger, faster to read and more shareable – some say that Twitter even helps you become a better writer. 

This article was last reviewed in October 2021 and will be reviewed again in April 2022. 

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