The data dashboard is a place to see all important metrics at a glance. This workspace allows us to track the most important metrics to our business over a designated period of time and determines how users are interacting with our content, social media, website and other key channels.


Video training on how to use the dashboard


Below you can watch an introduction and walk-through of the dashboard, including helpful tips and tricks. We advise watching this 30-min training first, before using the dashboard:



How to access the dashboard


Click here to open the dashboard  


This link is public and can therefore be shared with EIT Food colleagues or wider stakeholders.  


Select the page you would like to explore by clicking on the arrow, top-right: 



How to change time range


The dashboard currently allows you to see data from any selected time range across 2021-2022. We are gradually incorporating data that goes back to 2018. 


To see data for a certain time period, select the date by clicking the calendar icon at the top of any page:  


 


This will bring up a menu where you can select your date and click “apply”, it also has quick selections on the left side to quickly see key time ranges e.g. previous month or this year.



 

If no date is selected, the dashboard will be showing Year To Date (YTD).  


The dashboard will automatically compare your selected time period to the same period from the previous year e.g. if you select January-June 2022 it will compare this to January-June 2021. This will then appear with a differential to show whether the metric is in growth or decline.


 


Dashboard contents and navigation


The dashboard has an executive summary for an overarching view of performance, followed by separate pages for in-depth information from our key channels.  


  1. Executive summary – an overview of our performance across key channels including an update explaining the latest data.
  2. Social summary – our social media channels combined performance (Facebook, Twitter and LinkedIn)
  3. Search – our performance in directing traffic to our website through the Google search engines
  4. Facebook – our Facebook performance across organic and paid activity
  5. Twitter - our Twitter performance across organic and paid activity
  6. LinkedIn - our LinkedIn performance across organic and paid activity
  7. Web – our website analytics including where our audience comes from (acquisition channels) and top performing content 
  8. Regional – an overview of regional team performance across the regional team landing page (eitfood.eu/in-your-area/REGION) and any paid social campaigns with regions labelled in the title
  9. Glossary – a guide to all key terms and metrics   
  10. Campaign pages We add pages to measure the impact of our campaigns (e.g. Annual Event campaign, Venture Summit campaign). 

Understanding metrics used in the dashboard


The dashboard has a glossary that can be used to understand all industry-wide metrics, such as CTR or CPM, and also EIT Food specific terms e.g. what is a Changemaker engagement.  


Every month an impact report is sent out to all colleagues across EIT Food explaining the data and providing a more in-depth analysis of what has worked and what hasn't. We also create end of campaign reports which explains the data in the campaign pages. 


How to use filters to see and sort data


Sort tables by clicking the metric (the word) you want to sort by. Clicking twice will show the metric in ascending order and clicking once more will stop sorting.  


The example below has been sorted to show posts sorted by descending impressions:


 
 

You can also click on the small arrow icon next to any URLs to click out of the dashboard to see content, including top performing posts and website pages.   


Where a table has a filter field, you can filter by simply typing a term and clicking apply.  


For example, if you wanted to see all Q3 paid social activity, you would search “Q3”, toggle to “contains:” by clicking on the term and then click “apply”. This is shown below.



Click on the underlined word "is","contains", "startsWith", "endsWith" to filter accordingly. 



How to add your data to the dashboard


The dashboard should have all EIT Food website data and all social media ads, campaigns and business manager data.  


There are a few actions you can take to ensure your data is shown in the dashboard:  


If you want to ensure your work can be picked up by the data dashboard in future iterations, it is important that you label all your content using our existing UTM guidelines. Go to: What is the process for link tracking on EIT Food digital channels? This will allow us to add more data to regional and functional area pages over time and increase the value of all our teams' communication activities.


How to label your paid campaigns

In order to easily see and filter your own paid campaign performance in the dashboard tables, it is important to follow the below naming convention when creating your ads. Please inform your relevant agencies of this process so they can implement it too. This will allow you to search for specific campaigns (example below showing a search for Brand and Content team campaigns).


 
 

Please use the following naming convention framework to ensure your paid campaigns appear in the dashboard and are searchable by relevant keywords/terms chosen:


DEPARTMENT/TEAM_PROJECT_AGENCY_OBJECTIVE_TARGET AUDIENCE 


  • DEPARTMENT/TEAM - Indicate the name of your team. For example: "Brand and Content" or "Innovation team" or "North East".
  • PROJECT - Indicate the name you have chosen for this project or campaign. For example: "EIT Jumpstarter" or "EWA" or "EIT FAN"
  • AGENCY - indicate the name of the agency that is running the campaign for you. For example: GH or Aracnafobia
  • OBJECTIVE - Indicate the objective of the paid campaign. For example: "Engagements" or "Link Clicks"
  • TARGET AUDIENCE - Provide a summary of the target audience. For example "Producers & Farmers" or "Students" or "Policymakers" or "Food Experts"  


You can skip some of the elements that are not relevant to your campaign. However if you have not labelled your team, you may not see your data in the dashboard. For example, the regional page will only pull through campaigns labelled with your region.  


Examples:  

NorthEast_EITJumpstarter_Conversion_Innovators 

Innovation_PBC_FoodValley_Traffic 

Brand and Content_Q3 Working with Nature_GH_AWARENESS_Producers & Farmers 


What data sources does the dashboard use?


Which data sources is the dashboard pulling from and which campaigns are pulling through?


Data shown in the web tab is from Google Analytics - Universal Analytics with the views below combined:  

154053885 - EIT Food website and all subdomains configured 

199465268 - FoodHIVE (all website data configured)  


Facebook and LinkedIn are pulled from the native platforms through their API.  

Twitter is pulled from the native platform API from July 2022, previous data is unavailable through the API and is therefore uploaded from the manual spreadsheet used between 2018 - 2021.  


Any discrepancies from the previous Data Studio dashboard are due to all business managers being included in this dashboard, some of which were not previously. All business managers are now included meaning the dashboard is pulling in all regional campaigns and some functional area campaigns.  


Report issues and give feedback 


If you see an error in the dashboard, please report it through this form.  This form is for errors only, meaning if something is broken or incorrect.  


If you feel the dashboard could be expanded to suit your needs, please provide feedback on what you would like to see in the dashboard moving forward using this general feedback form.  


Quick checklist to get started using the data dashboard

The data dashboard is a place to see all important metrics at a glance. 


  1. Access the dashboard by clicking here.  
  2. Select which page you would like to view (eg. executive summary, your regional page or website).
  3. Select the time range you would like to view at the top. If no date is selected, the dashboard will be showing Year To Date (YTD).  
  4. Explore the widgets on each page to see how well (or not) your content is doing across EIT Food's channels. 
  5. If you see an error in the dashboard, you can report it through this form. This form is for errors only, meaning if something is broken or incorrect.  
  6. If  you would like to see something else in the dashboard moving forward, please use this general feedback form.


 


This article was last reviewed in November 2022.

If you have feedback on this article, do let us know. You can drop us a note via our contact form.