Google Analytics is a web analytics service offered by Google that tracks and reports website traffic. It provides valuable insights that can help you to shape a successful strategy for your project or programme, for example. 

If you wish to gain access to Google Analytics data, set up goal tracking, or generate a report, please contact us with answers to the following questions and someone from the core communications team will get back to you:


  1. What are the exact URLs you need to report on?

  2. What metrics need to be included? (i.e. goals, users, bounce rate etc)

  3. Do you need to know where your traffic came from? (i.e. specific campaigns)

  4. Other special requests that you may want added to your report.


Here is how the Google Analytics landing dashboard looks:



What is the difference between Google Analytics and Google Ads?

The main difference between Google Ads and Google Analytics is that Ads tracks Clicks, while Analytics tracks Sessions. If a user clicks on your ad twice within 30 minutes without closing his or her browser, this is registered by Analytics as one session while Google Ads registers this as two clicks. Google Ads also filters invalid clicks from your report, while Analytics shows all data. To find out how to access Google Ads, go to: How do I get access to Google Ads?


This article was last reviewed in January 2024 and will be reviewed again in January 2025. 

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