Please ask programme participants to fill in this Multimedia release form to grant EIT Food permission to use their image, in video or still, and audio in communication materials.


At EIT Food we currently use YouTube as a library for EIT Food-branded video content. All EIT Food colleagues can get access to our YouTube channel at any time and upload the EIT Food videos they would like to share. All that is needed is to send an email to website@eitfood.eu titled YouTube Access Request. In that email, include the google account that you will be using to access YouTube with (we will grant access to your account directly) and why you need access. 

We suggest, if you have not already, to create a google account using your EIT Food email address. Here is the process for doing so:

  1. Go to the Google Account Sign In page.
  2. Click Create account.
  3. Enter your name.
  4. Click Use my current email address instead.
  5. Enter your EIT Food email address.
  6. Click Next.
  7. Verify your email address with the code sent to your existing email.
  8. Click Verify.



What should I be aware of before uploading an EIT Food video to YouTube?

Before uploading a video to EIT Food’s YouTube channel, please ensure your video has considered the following:
 

  • Follows our brand guidelines and uses the right logos. You can find our updated intro and outro templates for videos here.
  • Supports one or more of EIT Food’s missions: Healthier Lives Through Food, A Net-Zero Food System, and Reducing Risk for a Fair & Resilient Food System. 
  • Shares insights from the organisation, our network, the industry or innovations related to one of EIT Food’s cross-cutting themes: Regenerative Agriculture, Protein Diversification, and Labelling, Packaging & Transparency.
  • At EIT Food we only post EIT Food-branded videos. Third-party content cannot be shared via the EIT Food YouTube account so before uploading a video to the channel, please make sure it belongs to EIT Food. For best practices on how to create an EIT Food video, click here.


How do I upload a video to YouTube?

If you’re unsure how to upload a video to YouTube, click here for instructions. You will be asked if your video is “Made for kids”. Please note that only the videos whose primary audience are kids should be marked as “Made for kids”. If children are not the primary audience of your video, please check “No, it’s not made for kids”.

How do I optimise my YouTube video title?

YouTube is one of the largest search engines in the world, so ensuring video content is optimised for search with relevant keywords is extremely important. When uploading your video to YouTube, the first step will be to think of a title.

Keep your title short, succinct and informative. A YouTube video title can be up to 100 characters, however it gets cut off after 70 characters in search results, so it is best to try and fit within that limit. It should always include the most important information, such as what the video is about and who it features, as well as the EIT Food name where possible. To increase the searchability and visibility of your video, include your main keyword(s) in the title too. Go to How do I optimise website content? to see a list of high-volume keyword options some best practice tips on search engine optimisation (SEO).

What should I include in the YouTube video description?

The first two lines of the description are the most important as they appear in YouTube’s search results and above the “Show More” prompt on the video page. It is a good idea to ensure the first sentence tells viewers what they can expect from the video and makes use of strong keywords. If you want to include standard “About us” messaging or calls to action, it is best to add it to the very end of your description. As with the video title, it’s important to integrate relevant keywords into the video description to ensure it is optimised for search.

Example:

What should I use as the YouTube thumbnail?

A video thumbnail is a still image that acts as the preview image for your video. Thumbnails are a great tool to make your video more appealing in search results and communicate the video topic.

A great thumbnail for a YouTube video includes:

  • Catchy, descriptive text
  • A still image from the video
  • The EIT Food logo


Example:

If you want to make thumbnails yourself, Canva has free templates available. Please ensure any thumbnails you create follow EIT Food brand guidelines.

How do I add subtitles?

Subtitles are uploaded in the second step when uploading a video, under "Video elements". They come in file format: the file contains the text of what is said in the video, as well as time codes for when each line of text should be displayed.

 

Some files also include position and style info, which is especially useful for deaf or hard of hearing viewers.

 

Before you start, make sure that your file type is supported on YouTube. If you’re new to creating caption files, we recommend using one of the following basic file types:


Format nameFile extensionMore info
SubRip.srtOnly basic versions of these files are supported. No style info (markup) is recognized. The file must be in plain UTF-8.
SubViewer.sbv or .subOnly basic versions of these files are supported. No style info (markup) is recognized. The file must be in plain UTF-8.
MPsub (MPlayer subtitle).mpsub"FORMAT=" parameter is supported.
LRC.lrcNo style info (markup) is recognized, but enhanced format is supported.


Once you have the file, follow these steps:

1. Select Upload file. 

2. Choose between With timing or Without timing, then select Continue. 

3. Choose a file to upload. 

4. Select Save.


Read more on how to add, edit, remove or translate subtitles in YouTube's support page. 


How do I use EIT Food’s YouTube Playlists?

Before going to the next step, take a look at the available EIT Food YouTube playlists to decide which one your video best fits into. If you do not feel any of the playlists suit your video topic, consider whether the video needs to be public facing. Read more in the section below on the various publishing options available to you on YouTube. Please do not create any new playlists without consulting the social media team at EIT Food. 

You will also be asked about the target audience of your YouTube video. Generally, EIT Food videos should not have any age restriction or only target children.

What is the difference between Public, Unlisted, and Private videos?

When uploading a video to YouTube, you will be asked if the video should be published in "Private", "Unlisted", or "Public" mode. The decision to make a video public, private or unlisted should be at the discretion of the colleague or partner that is publishing the video. 

Public

The Public setting is the default for all newly uploaded videos on YouTube. If you’re comfortable with everyone seeing your video and having it appear freely in Google search results, stick with the Public setting. 

In order to keep our YouTube channel as streamlined as possible, we urge you to consider whether it is critical a video is made Public on the channel. If the video does not naturally fit into one of the YouTube playlists for instance, it may be better suited as Unlisted. 

Unlisted

YouTube’s Unlisted video setting is a cross between private and public. Unlisted videos are invisible in search results, subscriber feeds or suggestions. However, with unlisted videos, anyone with the link can see and share your video. 

If you want to embed a video into a blog on the EIT Food website, in an email newsletter, or use a video at an event, but do not want it to appear on YouTube, for example, Unlisted is the best option. 

Private

If you have a video you only want to share with selected people (like internal training videos) it could be an option to save your video as private.

 

If you upload the video as private it will not appear in video recommendations or search results, and people will also not be able to share the video with others. Please note that with this option, viewers will only be able to watch it when logged into the YouTube account.

This article was last reviewed in July 2023.

If you have feedback on this article, do let us know. You can drop us a note via our contact form.