Please ask programme participants to fill in this Multimedia release form to grant EIT Food permission to use their image, in video or still, and audio in communication materials.


At EIT Food we currently use YouTube as a library for EIT Food-branded video content. All EIT Food colleagues are free to log into the company YouTube account at any time and upload the EIT Food videos they want to share with the wider public. If you do not have the login details or this is your first time logging into the account, please contact +34 679 53 60 65 via WhatsApp or reach out to socialmedia@eitfood.eu via email and include "YouTube access verification" in the subject line.



What should I be aware of before uploading an EIT Food video to YouTube?

Before uploading a video to EIT Food’s YouTube channel, please ensure your video has considered the following:


  • Follow our brand guidelines and use the right logos. You can find our updated intro and outro templates for videos here.

  • Support EIT Food’s mission - working to make the European food system more healthy, sustainable and trusted.

  • Share insights from the organisation, our network, the industry or innovations related to one of EIT Food’s six focus areas.

  • At EIT Food we only post EIT Food-branded videos. Third-party content cannot be shared via the EIT Food YouTube account so before uploading a video to the channel, please make sure it belongs to EIT Food. For best practices on how to create an EIT Food video, click here.


How do I upload a video to YouTube?

If you’re unsure how to upload a video to YouTube, click here for instructions. 

How do I optimise my YouTube video title?

When uploading your video to YouTube, the first step will be to think of a title.

It is recommended to keep your title short, succinct and informative. A YouTube video title gets cut off after around 10 words or 50 characters, but it should always include the most important information, such as what the video is about and who it features.

If your goal is to increase the visibility of your video, include your main keyword(s) in the title to boost findability on YouTube. Go to How do I optimise website content? to see a list of high-volume keywords that are related to EIT Food’s six focus areas and some best practice tips on search engine optimisation (SEO).

What should I include in the YouTube video description?

The first two lines of the description are the most important as they appear in YouTube’s search results and above the “Show More” prompt on the video page. It is a good idea to ensure the first sentence tells viewers what they can expect from the video and makes use of strong keywords. If you want to include standard “About us” messaging or calls to action, it is best to add it to the very end of your description.

Example:

What should I use as the YouTube thumbnail?

A video thumbnail is a still image that acts as the preview image for your video. Thumbnails are a great tool to make your video more appealing in search results and communicate the video topic.

A great thumbnail for a YouTube video includes:

-        Catchy, descriptive text

-        A still image from the video

-        The EIT Food logo

Example:

If you want to make thumbnails yourself, Canva has free templates available.

How do I add subtitles?

Subtitles are uploaded in the second step when uploading a video, under "Video elements". They come in file format: the file contains the text of what is said in the video, as well as time codes for when each line of text should be displayed.


Some files also include position and style info, which is especially useful for deaf or hard of hearing viewers.


Before you start, make sure that your file type is supported on YouTubeIf you’re new to creating caption files, we recommend using one of the following basic file types:


Format nameFile extensionMore info
SubRip.srtOnly basic versions of these files are supported. No style info (markup) is recognized. The file must be in plain UTF-8.
SubViewer.sbv or .subOnly basic versions of these files are supported. No style info (markup) is recognized. The file must be in plain UTF-8.
MPsub (MPlayer subtitle).mpsub"FORMAT=" parameter is supported.
LRC.lrcNo style info (markup) is recognized, but enhanced format is supported.


Once you have the file, follow these steps:

1. Select Upload file. 

2. Choose between With timing or Without timing, then select Continue. 

3. Choose a file to upload. 

4. Select Save.


Read more on how to add, edit, remove or translate subtitles in YouTube's support page


How do I use EIT Food’s YouTube Playlists?

Before going to the next step, take a look at the available EIT Food YouTube Playlists. Either save your video in one of the existing playlists or, if you have the feeling a topic is missing, you can also create a new one. Make sure the name of the Playlist is short and includes relevant keywords. A playlist name should be general and topical - useful to an external audience. Internal EIT Food jargon such as “CLC” or project names do not work, for example. 

You will also be asked about the target audience of your YouTube video. Generally, EIT Food videos should not have any age restriction or only target children.

What is the difference between Private, Unlisted and Public videos?

When uploading a video to YouTube, you will be asked if the video should be published in "Private", "Unlisted", or "Public" mode. The decision to make a video public, private or unlisted should be at the discretion of the colleague or partner that is publishing the video.

Private

If you have a video you only want to share with selected people (like internal training videos) it could be an option to save your video as private.


If you upload the video as private it will not appear in video recommendations or search results. 

People will also not be able to share the video with other people and you´ll only be able to watch it when you're logged into the account.

Unlisted

YouTube’s Unlisted video setting is a cross between private and public. Unlisted videos are invisible in search results, subscriber feeds or suggestions. However, with unlisted videos, anyone with the link can see and share your video.

If you want to embed a video into a blog on the EIT Food website or use a video at an event, but do not want it to appear on YouTube, for example, Unlisted is the best option. 

Public

The YouTube Public setting is the default for all videos. If you’re comfortable with everyone seeing your video and it appearing freely in Google search results, stick with the Public setting. 


This article was last reviewed in October 2021 and will be reviewed again April 2022.

If you have feedback on this article, do let us know. You can drop us a note via our contact form.