An EIT Food campaign is a communication activity used to promote an event, call or initiative and achieve a specific goal. This article pulls together all the documents the core communications team has created around this process and aims to answer any questions you may have about launching your campaign under the EIT Food brand. 

You can download all these documents as a PDF in the bottom of this page, or access them on Sharepoint.

This article talks about the following documents:

Campaign Guidelines

This is an extensive document designed to explain the campaign process in detail. Browsing through this document can help you to navigate the campaign process and understand all the different aspects of work that go into it. 

Download it below.

Campaign Brief Template

This is a template you should fill out to initiate your campaign, after you've read the Campaign Guidelines. The campaign brief will inform the core communications team of your campaign, alongside any agency you might take onboard to help you run the campaign. This document will also inform your campaign strategy at the next step.

Campaign Strategy Template

The strategy template is where you expand on your campaign brief and where the campaign activities start to take shape. It is best to start working on this following your initial call with the core communications team (see process below). This document can give you an overview of the actions which will be taken during your campaign to reach your goals, as well as highlighting what is expected of different stakeholders.

Information in this template will be very useful in the reporting phase at the end of your campaign.

Campaign Checklist

The checklist below runs you through the EIT Food campaign process. Any questions which may arise here are likely answered in the Campaign Guidelines. For anything else, feel free to contact the core communication team.

Campaign Checklist

Preparation Phase:

  1. Read the EIT Food Campaign Guidelines
  2. Ensure you have budget for the campaign
  3. Fill out the 'Campaign Brief Template' considering your objective, KPIs, budget, timeline, key message, target audience, stakeholders and whether you will need an agency for your campaign.
  4. Submit it via the form here (select 'campaigns' under category)
  5. Work out who is who in your campaign team
  6. Arrange a call with the core communications team to discuss campaign plans
  7. If applicable: Reach out to an agency to support with the campaign
  8. Onboard the agency with the core communications team if they are new to EIT Food 

    Check in with the core communications team together with your agency (if applicable) before next steps

Strategy & Planning Phase:

9. Conduct a stakeholder analysis to understand where to find your audience

10. Based on target audience research, create a communication plan (strategy, audience, channel, media, and deliverables)

11. Decide key performance indicators (KPIs) and agree data-tracking to ensure you can measure impact

12. If you are using digital advertising, onboard your agency as an EIT Food Digital advertiser

13. Share the communication plan with the core communications team

14. Create a tasklist for the campaign

Check in with the core communications team before next steps

Initiation Phase:

15. Create a landing page for the campaign on the EIT Food website

16. Develop assets & messaging for the campaign following the EIT Food brand guidelines.

17. Identify if there is a need for data-tracking and liaise with core communications team to set up

18. Optional: Conduct SEO optimisation of the web page

Check in with the core communications team

Kickoff & Campaign Phase:

19. Sign off communication plan

20. Hold activation call with all stakeholders involved in implementing the campaign

21. Set up weekly email updates for all stakeholders to inform on progress

22. Set up regular (weekly or bi-weekly) update calls with all stakeholders involved

Reporting Phase: 

23. Data collection for all business and communication KPIs

24. Prepare evaluation report of the campaign with results & learnings

25. Hold sum-up call to celebrate and discuss learnings from the campaign with all relevant stakeholders

26. Share campaign report with relevant stakeholders including core communications team

Useful Links