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If relevant, please also read 'How do I write a good press release?'  

How do I issue a corporate press release for EIT Food?

EIT Food corporate press releases can only be written and published by the EIT Food core communications team.

If you think you have a great story for an EIT Food corporate press release, please contact communication@eitfood.eu at least four weeks in advance of the date you wish to publish. They will come back to you as soon as possible to discuss your idea.

What information should I provide to the core communications team?

When you contact EIT Food's core communications team, you will need to provide the following information:

• What you would like to say and why 
• How the story links EIT Food’s Strategy and/or overarching Missions  
• Any time constraints or deadlines related to this story 
• Any geographies or media audiences that you would like to target to feature the story 
• Any other (partner) organisations involved    

If the story merits a press release, the EIT Food core communications team will work with you to develop the draft press release. The final version will need to be reviewed and approved at least five working days before we intend to share externally as this will need to be reviewed by EIT (please note – this is not five days before it is due to go live as we will need to factor in time to possibly share and pitch your release to media).   

When notifying EIT Food about your press release, please provide the following information: 

All press releases about a project funded by EIT Food must be in the EIT Food project release template. The template includes EIT Food and EU logos as well as the EIT Food boilerplate. Logos of all participating partners should be included in the header of the first page, and short boilerplate descriptions of the partners should also be included. Media spokespeople from partner(s) should also be included in the release.  

Please note, the version of the draft press release that you share must be approved by the relevant people/departments in your own organisation before sending it to EIT Food for review. 

You should also notify the relevant EIT Food regional Director or partnership contact about your intention to publish a press release as they may be able to help promote the story in the region. 

If you have accompanying materials to your press release, such as a flyer or a video, these also need to be provided to the EIT Food core communications team for review. 

Once published, please also share the press release – there are many ways to share a press release across our channels, such as the EIT Food website and FoodHIVE.  

How should I refer to EIT Food in my project press release?  

• Any press release that refers to an EIT Food activity or project must mention EIT Food in the body of the main press release. It also must include the agreed EIT text in the opening paragraph: “EIT Food is supported by the European Institute of Innovation and Technology (EIT), a body of the European Union.”  
• Any press releases referring to EIT Food must be factual and objective in tone and all statements/claims must be backed-up by reputable data and attributed accordingly.   
• Any press releases that refer to EIT Food must include our logo and boilerplate.  
• All comments from named EIT Food spokespeople need to be approved by EIT Food and include the spokesperson’s full name and job title.  Any reference to EIT Food’s data, research, insights or funding via the COVID-19 fund should be referenced and linked to the relevant EIT Food COVID-19 webpage.  

Timelines for sharing your press release with EIT Food for review: 

If these dates are not possible, please notify us no later than 6 working days in advance of the release date, ensuring your email is marked urgent.