There are many options available to promote your event, research or activity across the EIT Food channels.



Help for regional or functional area colleagues


EIT Food communications activity and topics are discussed at the editorial team meetings. If you have an idea for a communications theme or campaign, contact your editorial team member so they can share it with the core communications team well in advance. This is where all long-term campaigns and plans that drive core communications activity are formed, so it is important to collaborate with us via this forum. 


It’s the best way to see your amazing stories and activities featured in EIT Food’s digital content. 


Social media 

If your content has a regional feel to it, we recommend you reach out to the regional teams who have their own social media channels and are currently looking for valuable content to share. 


If you want to share content on EIT Food's core social media channels, please follow these steps: 

  • Understand how EIT Food uses social media. Go to: What is social media and how does EIT Food use it?  
  • Review the main EIT Food content calendar: this outlines the topics we are covering on our social media channels, to see if any are a good fit for your content, event or activity.
  • Browse EIT Food's core social media channels to understand the style: Facebook, LinkedIn, Twitter.
  • Share your content ideas by writing to socialmedia@eitfood.eu: submit ideas at least one month ahead of time and preferably six weeks in advance. This allows the social media team time to review your story, contact you to obtain further information, and shape content that will be of interest to our community and followers. 
  • Remember to include as much information as possible including images, facts and relevant background from your work to make the story interesting and informative. Provide the following:
    • A food system question or challenge, for example, "how do we increase consumer trust in the food system?" or "Insects: A viable alternative protein?"

    • A fact or statistic about the current situation – this could come from your project research or a trusted source. Please indicate the source and link.  

    • A quote from a credible and relevant changemaker - changemakers are people who are well-established in their field who bring credibility. It could be someone working on the project or an external expert. It's also useful if they are active on social media. 

    • A link to more information about the research and project outcomes - a news article or link to your website.  


Best practice examples (click on the image):

 


All content ideas are reviewed by the social media team. Submit your ideas via email to socialmedia@eitfood.eu and a member of the team will respond within two weeks to let you know if your content idea fits with the overall content strategy and themes and if so, when it will be published. 


EIT Food website 

Each functional area and region has its own section on the website and there are different options for you to add news and updates to the website.


If you need to request access to be able to submit content on the website, send an email to communication@eitfood.eu and someone from the core communications team will get back to you.


If you already have access to edit the website you might find the following articles useful: 


FoodHIVE 

 You can also share updates on our community platform, FoodHIVE.

  • Use our community platform: if you are trying to reach EIT Food’s extensive community of partners, entrepreneurs and alumni, FoodHIVE is an excellent platform to connect and share updates.  

  • Share posts: you can share posts on the main news feed and also in any relevant group that you are part of. The EIT Food Partnership and Staff groups are good starting points.  

  • Publish news, jobs and events: you can also share news, events and opportunities by contacting foodhive@eitfood.eu.


Digital advertising and paid social  

Paid activity is also a great way to promote your project, event or activity, particularly if you have a very clear call-to-action, such as encouraging people to sign up to attend an event.

  • Target key stakeholders: projects that have a specific call-to-action such as ‘apply now’ or ‘sign up’ can set up promotions through paid social media campaigns on our core EIT Food Facebook, Twitter or LinkedIn channels. 

  • Hire an agency: you need to have sufficient expertise to be able to run these paid campaigns independently, otherwise we recommend hiring an agency to do it for you. This way you can specifically target your most relevant stakeholders with the support of the EIT Food brand and optimise campaigns effectively. 

  • Request access: in order to run any paid campaigns on EIT Food’s social media channels, you need to apply for access. Go to: How do I get started with digital advertising? 

  • Use the EIT Food communication channels: this allows you to monitor the campaign performance via the EIT Food data dashboard. Please consider the following 2 important actions to make sure the data is visible in the dashboard: 


Help for project partners

First of all, work closely with your EIT Food programme managers in the regional and functional area teams. 


Projects that have a regional focus and want to attract participants from certain locations can work with EIT Food's regional teams to get support through their local channels – such as regional Facebook or Twitter channels or regional microsites on the EIT Food website. These are very effective when targeting local stakeholders with the right regional messaging in the relevant languages.


Social media

If you want to share content on EIT Food's social media channels, please follow these steps: 

  • Understand how EIT Food uses social media. Go to: What is social media and how does EIT Food use it?  

  • Review the main EIT Food content calendar (this outlines the topics we are covering on our social media channels) to see if any are a good fit for your content, event or activity.  

  • Browse EIT Food's core social media channels to understand our style: Facebook, Linkedin, Twitter.

  • Share your content ideas by writing to socialmedia@eitfood.eu: submit ideas at least one month ahead of time and preferably six weeks in advance. This allows the social media team time to review your story, contact you to obtain further information, and shape content that will be of interest to our community and followers. 

  • Remember to include as much information as possible including images, facts and relevant background from your work to make the story interesting and informative. Provide the following:

    • A food system question or challenge, for example, "how do we increase consumer trust in the food system?" or "Insects: A viable alternative protein?"

    • A fact or statistic about the current situation – this could come from your project research or a trusted source. Please indicate the source and link.  

    • A quote from a credible and relevant changemaker - changemakers are people who are well-established in their field who bring credibility. It could be someone working on the project or an external expert. It's also useful if they are active on social media. 

    • A link to more information about the research and project outcomes - a news article or link to your website.  

Examples of carousels used on Twitter, below, show how supplying this information helps to create content that resonates with the target audience:

 

Audience: Remember, our audience are professionals such as those who work in the food industry, policymakers and agrifood startups, so they’ll be interested in robust research results. 

FoodUnfolded: If your target audience is consumers and/or the general public, you can use the FoodUnfolded platform to create a social media content series. 

All content ideas are reviewed by the social media team, who will respond within two weeks to let you know if your content idea fits the overall content strategy and themes and if so, when it will be published.


A best practice example of a project partner sharing project results on EIT Food's social media can be found here.


Please note: any posts or campaigns run on the core EIT Food social media channels do not count towards project KPIs as this would be double counting.

 


EIT Food website

If you want to publish content on the EIT Food website, you can do this in several ways.


FoodHIVE 

You can also share updates on our community platform FoodHIVE.

  • Use our community platform: if you are trying to reach EIT Food’s extensive community of partners, entrepreneurs and alumni, FoodHIVE is an excellent platform to connect and share updates.  

  • Share posts: you can share posts on the main news feed and also in any relevant group you are part of. The EIT Food Partnership group is a good starting point.  

  • Publish news, jobs and events: you can also share news, events and opportunities by contacting foodhive@eitfood.eu

Digital advertising and paid social

Paid activity is also a great tool to promote your project, event or activity in particular if you have a very clear target audience and call-to-action.


  • Target key stakeholders: projects that have a specific call-to-action such as ‘apply now’ or ‘sign up’, can set up promotions through paid social media campaigns on our core EIT Food Facebook, Twitter or LinkedIn channels. 

  • Hire an agency: you need sufficient expertise to be able to run these paid campaigns independently – otherwise we recommend hiring an agency to do it for you. This way you can specifically target your most relevant stakeholders with the support of the EIT Food brand and optimise campaigns really effectively. 

  • Request access: in order to run any paid campaigns on EIT Food’s social media channels, you need to apply for access. Go to: How do I get started with digital advertising? 

  • Use the EIT Food communication channels: this allows you to monitor the campaign performance via the EIT Food data dashboard. Please consider the following 2 important actions to make sure the data is visible in the dashboard: 


Please note: any posts or campaigns run on the core EIT Food social media channels do not count towards project KPIs as this would be double counting.

 


This article was last reviewed in November 2022 and will be reviewed again in April 2023.

If you have feedback on this article, do let us know. You can drop us a note via our contact form.