Images are a crucial part of any website, and consistency is key. When uploading images to the EIT Food website, there are steps to follow that mean all images are optimised, of high quality and adhere to the EIT Food size and dimension guidelines.   

It is also important to follow EIT Food’s brand guidelines when using images.  

For more information about images, please have a look at the articles: 

 General tips for optimising images: 

The introduction about an image can speak a thousand words and careful selection has a major impact on the content piece. 

Including infographics and images in between text can make the content piece more digestible. In general, readers stay longer on the page based on the amount of visual support a content piece has.  

Keep in mind that text overlays apply in some sections of the website (especially in the header). As a result, it is best to avoid text in the image itself. 

It is good practice to include accurate titles and descriptions of the image in the back-end (alt text and alt descriptions) for accessibility reasons. This text appears when images fail to load, helps screen-reading tools describe images to visually impaired readers, and allows search engines to better crawl and rank your website. 

It is a good idea to always test the front-end result of the image on both desktop and mobile. Uploading it in the back-end is one thing; seeing how it fits in the “end product” is another thing. 

It is important that the copyrights of the images are respected. More info can be found here. 

This article was last reviewed in January 2024 and will be reviewed again January 2025.

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